Four years ago, Emily Lynn Paulson’s Instagram was full of lies. Her feed portrayed her as a perfect mother of five children and a multi-million-dollar network marketer, but it didn’t reveal her slurred voice behind her “Prosecco made me do it” shirt. Now, she helps other moms come clean with themselves and get sober. Paulson has teamed up with fellow influencers to form the Sober Mom Squad, a virtual community created during the COVID-19 pandemic that started with an Instagram post Paulson made asking how she could be of service to her audience. Sober since January 2, 2017, she has appeared on media outlets including The Doctors, Parade, Today Parents and USA Today, discussing how to end the shame and stigma of mental health and substance abuse.