With the US overcome by protests, a pandemic and extreme political polarization, the findings in Cynthia Miller-Idriss's new book are crucial for understanding this era's rising extremism. Informed by years of research, she reveals how far-right groups are growing their ranks and strengthening their hold on youth culture by recruiting vulnerable targets in surprisingly mundane settings — including college campuses, mixed martial arts gyms, clothing stores, online gaming chat rooms and YouTube cooking channels. Miller-Idriss lays out the strategies, tactics and underlying ideas of modern far-right extremism, as well as the role meme culture plays in the symbolism and “branding” of modern extremist movements. She’s been featured on CNN and NPR and in WIRED, the NY Times and WSJ.