Jaime Schmidt tells the story of her founding and growing Schmidt's Naturals, with tangible business advice for creators and entrepreneurs looking to scale their own passion projects. In the process of scaling from her kitchen to acquisition by Unilever in 2017 with her husband Chris Cantino, Schmidt inadvertently led a movement of modern brands bringing naturals to the mainstream. She’s now co-founder of the investment firm Color, co-founder of the business media company Supermaker and focuses her efforts towards helping emerging entrepreneurs. Schmidt has been recognized by Ernst & Young's Pacific Northwest Entrepreneur of the Year, Inc.’s Female Founders 100 and twice by Goldman Sachs' 100 Most Intriguing Entrepreneurs. Her story has been covered by Forbes, Inc., Fast Company, FOX News, NBC's Today, Well+Good and more.