Kathryn interviews Author & Managing Director FranklinCovey’s Loyalty Practice Sandy Rogers MBA, author of “Leading Loyalty: Cracking the Code to Customer Devotion”. In today’s hyper-connected world, where customers can switch to another provider with a mouse click or rethink a purchase based on a negative review, earning customers’ true loyalty has proven to be elusive. Rogers provides readers with the foundation for building the kind of fierce loyalty that is fueled through positive and emotional interactions with others.
Leading Loyalty: Cracking the Code to Customer DevotionBuy
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