Women in Business
Many women are deterred from pursuing sales careers out of a fear that they will be judged by standards set by men. They give up because they are convinced that they won't be perceived as assertive or as goal-driven. Lorraine Ferguson shows how women can gain trust and respect by being both assertive and collaborative utilizing the Sandler Selling System. By asking the right questions, they build credibility and are seen as strong and professional. Illustrated with case studies drawn from her own career and her experiences training other saleswomen, Ferguson teaches advanced techniques that women can apply in everyday sales situations.
The Unapologetic Saleswoman: Breaking the Barriers, Beating the OddsBuy
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