Women in Business
Kathryn interviews trainer and coach Lorraine Ferguson, author of “The Unapologetic Saleswoman: Breaking the Barriers, Beating the Odds”. Many women are deterred from pursuing sales careers out of a fear that they will be judged by standards set by men. Illustrated with case studies drawn from Ferguson's own career and her experiences training other saleswomen, Ferguson shows how women can gain trust and respect by being both assertive and collaborative.
The Unapologetic Saleswoman: Breaking the Barriers, Beating the OddsBuy
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