21st Century Fundraising
Kathryn interviews MarketSmart Founder and CEO Greg Warner, author of “Engagement Fundraising: How to Raise More Money for Less in the 21st Century”. If you want a piece of the charitable giving pie for your own organization, you need to grab innovation by the horns – especially when it comes to marketing to long-term and high-yield donors. Warner has built a dedicated following of organizations, including the Special Olympics, Boys and Girls Clubs, World Wildlife Federation and The Salvation Army.
Engagement Fundraising: How to Raise More Money for Less in the 21st CenturyBuy
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