Creative thinking—humankind’s unique ability to combine unrelated and abstract ideas—has been utilized in countless ways since the dawn of humanity. Every day, people in creative and non-creative fields take advantage of creative thinking to reach all kinds of goals, personally and professionally. Joey Cofone brings us a revealing and practical exploration of creativity: what it is, how it works, and how you can harness it in your everyday life. He demystifies the creative process by uncovering the thinking and science behind it, empowering the reader with practical, actionable steps toward creative excellence. Joey has designed and art directed over 100 products from zero to launch. His work has been featured in Fast Company, Bloomberg, New York Magazine, Newsweek, Bon Appétit, Quartz, Mashable, Print, and more.