A New Way To Negotiate

Negotiation is stressful. It can bring out the worst in people. Wouldn’t it be better if there were a principled way to negotiate? Wouldn’t it be even better if there were a way to treat people fairly and get treated fairly in a negotiation? Barry Nalebuff does just that via a simple, practical method that reveals the true power of the players and what they bring to the table. He offers a theory-based and field-tested approach to negotiation illustrated with examples and in-depth case studies. The pie framework also works for everyday negotiations. You’ll learn how to deploy pie logic to determine truly equitable solutions, and employ empathy to expand the pie and sell your solution. Nalebuff is the Milton Steinbach Professor at Yale School of Management where he has taught for over thirty years. His ventures include Honest Tea, Kombrewcha, and Choose Health.
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