A Models Secret
Kathryn interviews Executive VP of Digital Media at Engaged Media Inc William Ammerman MA, author of “The Invisible Brand: Marketing in the Age Of Automation, Big Data, and Machine Learning.” By 2020, the average person will have more conversations with AI bots than with his or her spouse. Ammerman pulls back the digital curtain on a transformed industry in which machines - not marketers - have become the ultimate arbiters. Over his career, he’s managed digital advertising for hundreds of television stations and their websites.
The Invisible Brand: Marketing in the Age Of Automation, Big Data, and Machine Learning.Visit
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