Kathryn interviews award-winning Pixar artist Matthew Luhn, author of “The Best Story Wins: How to Leverage Hollywood Storytelling in Business and Beyond”. How can companies compete when they only have a sliver of a second to move in? The secret is to hook ‘em with a great story. Luhn translates 25 years of successful storytelling — woven throughout his 10 blockbuster Pixar films – into fresh insights that help business minds reach audiences, captivate customers, and grow their businesses.
The Best Story Wins: How to Leverage Hollywood Storytelling in Business and BeyondBuy
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